Uncover user problems really worth solving

Write and share job stories to gain an understanding of who your users are and aren't for everyone across product, marketing and sales to use.
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One simple framework

The best of user stories, personas, empathy and journey maps combined into a single narrative of what your users do, think, and feel.


Create a well-crafted narrative for each story in three steps.


Express each phase of a user’s journey with the many roles they play.


Enrich each story with emojis associated with core emotions.

Map the

Create a series of well-crafted stories that chart your user's journey and emotions.
Get in

When I receive a new meeting invite before I've even spoken with a colleague, I reach out and ask about the purpose of the meeting so that I have some context.


Once I understand what my colleague wants to discuss, I'll do some work ahead of time so that we can have a meaningful discussion during the meeting.


When I review the invite details and my schedule, I may need to propose a new time and duration for the meeting so that it fits my schedule.


After I send the updated invite, I want to know as soon as it's accepted, so that I know our meeting is confirmed.


On the day of the meeting, I like to get a reminder 30 mins before the meeting time, so that I can quickly prep for a meaningful conversation.


During the meeting, I write down a list of action items for us to follow up on together after the call so that we don't drop the ball on execution.


As we complete our tasks asynchronously, I tag my colleague in comments so that he'll receive updates on the work completed without needing another meeting.

Once we've accomplished everything we originally set out to do, I like to walk my coworker through the work we've accomplished so we identify any loose ends.


Group into

Each persona represents a group of users that share a common need from your product or service.
Animation of how to write a story by writing the event, intent, and outcome.

Drive the

Copy and paste a link into Slack to preview content to drive meaningful discussions. Also works in Figjam, Miro, Notion, iMessage and more.

Plug into
your workflow

We're building tools to shift product teams from shipping outputs to driving meaningful outcomes by navigating product discovery work in a user-centric way.

Add context to your designs

Grab this Figma template which over 1,700+ designers are using to add the context of the user's story to designs and flows in Figma.

Grab the Figma template

Organize product tests and research together

Share out what you learn from your research and experiments to inspire confident decision making that goes beyond 'hunches'.

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One framework for the entire user narrative

We've ironed out the overlap across personas, user stories, and journey maps into a simple, extensible framework.

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