Start with quotes
Keep the customer words that explain why the bet matters.
Evidence graph
Connect customer evidence to product bets
Trace customer quotes, job stories, hypotheses, experiments, and outcomes in one connected workflow.
Free to start. Built for teams that talk to users and run experiments.
Teams trust experiments more when they can see the path from customer evidence to the decision being tested.
Map to hypotheses
Turn evidence into clear beliefs the team can test.
Link to outcomes
Show what the experiment changed and what the team learned.
Outcomes
Build the habit of learning before scaling.
- Stronger experiment rationale.
- Less debate over why a bet exists.
- A clearer record of learning.
Questions
Direct answers for product teams
What is a customer evidence graph?
It is a connected view of customer evidence, job stories, hypotheses, experiments, and outcomes.
Why connect evidence to experiments?
It helps teams understand why an experiment matters and whether the outcome changed the original belief.
Turn customer signal into better experiments.
Start with the kit, then use Personify to synthesize, plan, report, and share what your team learns.