Capture the situation
Write when the customer struggles and what triggered the need.
Template
Write job stories from customer interviews
Use a simple job story template to turn customer transcripts into experiment-ready product context.
Free to start. Built for teams that talk to users and run experiments.
A good job story helps a triad understand the situation, motivation, and outcome behind a customer need.
Name the motivation
Describe what the customer is trying to make progress on.
Define the outcome
Connect the story to the change the customer wants.
Outcomes
Build the habit of learning before scaling.
- Clearer experiment briefs.
- Less translation between research and delivery.
- Better shared context across the triad.
Questions
Direct answers for product teams
What format should a job story use?
A common format is: When situation, I want motivation, so I can outcome.
How does Personify help with job stories?
Personify can synthesize transcripts into job stories and connect them to experiment ideas.
Turn customer signal into better experiments.
Start with the kit, then use Personify to synthesize, plan, report, and share what your team learns.