Use case

Use customer evidence to shape retention experiments

Find why users return, stall, or churn and turn those moments into experiments that improve retention.

Free to start. Built for teams that talk to users and run experiments.

Retention work needs a clear view of the customer moment that makes people come back or drift away.

Find return moments

Use conversations and behavior to see what keeps customers engaged.

Test habit loops

Shape experiments around reminders, value moments, workflows, and triggers.

Learn across cohorts

Roll up what different experiments teach about repeated use.

Outcomes

Build the habit of learning before scaling.

  • Sharper retention hypotheses.
  • Less guessing about churn.
  • Better product memory around repeat use.

Questions

Direct answers for product teams

What is a retention experiment?

It is a test that helps a product team learn what makes customers return and keep using the product.

Why use customer evidence for retention?

Customer evidence explains the motivations and blockers behind repeat use better than metrics alone.

Turn customer signal into better experiments.

Start with the kit, then use Personify to synthesize, plan, report, and share what your team learns.